Become a Sponsor
Sponsor the Western Lights Festival and Shine Bright in the Biggest Little City.
Your sponsorship fuels an unforgettable celebration of light, art, and community. Partner with us to inspire thousands while showcasing your brand’s commitment to Reno’s vibrant culture.

Why Sponsor?
Power the Glow, Reap the Benefits
Sponsoring the Western Lights Festival isn’t just about supporting art—it’s a strategic opportunity. Align your brand with innovation and joy while reaching a diverse audience of locals, tourists, and media. From logo placements to exclusive activations, your investment drives visibility, community goodwill, and a legacy of shared pride in Reno’s creative spirit.

Support the magic
The Western Lights Festival is made possible by supporters like you. Whether you’re an individual, family, or small group, your donation helps bring dazzling light installations, live performances, and free community events to downtown Reno.